Friday, June 22, 2012

Viral Marketing - Why is it so Difficult?

By Amparo Dillon


We have to say there are no guarantees with viral marketing because people are difficult to predict in this area. Here are our suggestions as to how you can approach creating viral events on purpose.

Even buying things we really need to live, if you look hard enough you will find a bundle of emotions attached to it. If you have ever seen something that was truly viral, then you can readily see the particular emotions that are at play - you need to mimic that effect. Sit down and make a list of emotions that operate at a gut level, and that is a good place to start. They want their friends and family to feel the emotions as they did, which is why they don't find it difficult to spread the word about something that makes them emotional. You have been to YouTube, and you can see so many examples of videos that have a strong emotional component.

If you are serious about your business, then of course you will do all you can to offer the most outstanding value possible. Depending on how you're creating your campaign, you should try to bring in real value on the table, so that people have a reason to actually spread the word around. The net is viciously competitive, and that is why you simply have to do business in a different way and with a different mindset. You need to start devising your plan or your strategy from ground up so that you don't have to push in the value into your offer later on. This is simply business matters that may need to be attended to prior to launching a campaign or even for your next one. Like all good business owners, the most important thing you need to do is take action. One mistake that many web businesses make is they spend forever trying to make it all perfect before launching - bad move.

Dramatic life situations are all around us, and of course it is what fuels most entertainment. Have you ever seen anything viral that was dramatic? We sure have, and it was compelling too. It is so easy to find videos that have been viewed ten million times and only because of the dramatic content. You need to jolt people out of their chairs, and there are many ways to do it other than just drama. Every single step that you take towards creating more value in your viral marketing campaign, the better will be the results that you experience.

Learning is so important with viral marketing, and dedicate your self to figuring it out.




About the Author:



No comments:

Post a Comment