Tuesday, June 12, 2012

The Business Advantages of Article Marketing

By Jesus Welch


Article marketing has been around for a long time now. Both established marketers and beginners are using this technique to promote their businesses. Article marketing has several crucial advantages over other forms of promotion, starting with its unmatched effectiveness. Right from the efficiency to the agility, it can do wonders for your online business if you make it work for yourself. The biggest reason to use this method is probably the way it gets you high quality traffic, so this is the first of the 3 article marketing benefits we'll be covering in this article.

The most powerful advantage of article marketing is that you get highly targeted prospects who have seen your article before visiting your site, so your products will be of interest to them. You have an audience who have read your article and decided to click to your site to find out what you have to offer. This is the kind of traffic that converts for you, because it's extremely targeted. For example, let's say you're promoting a "dog training" ebook through your articles. When dog lovers go through your article and like it, they will want to find out what your ebook offers. This way, you make sales and your visitors get the information they need.

The biggest plus point of article marketing is that it goes beyond traditional marketing and lets you channel the traffic from various sources. Your first source of traffic are the article directories who you send your articles to. Referral traffic is another type you can get, when articles get circulated by readers who enjoy them. You can also get search engine traffic, if you optimize your articles using keywords that you can rank highly with. Finally, many articles are republished by other website owners looking for content in their niche, which can get you even more traffic as your article spreads. Article marketing, therefore, has many possibilities for getting traffic and publicity.

You can also use your articles to follow up with your prospects using an autoresponder. Of course you will have to select appropriate articles that will serve your intentions with your particular purposes. Once you've uploaded your articles to your autoresponder service, then you'll be all set. You will discover that your well-written articles will go far to create an excellent business relationship with your subscribers. Try to notice as many possible applications for your articles, or you can also join marketing forums and talk to people.

If you are looking for a great way to build your business, then, you should not ignore article marketing. Like any other method, it will require you to put in the time and effort before you can see results. Article marketing is something that, when done regularly, brings you results that last well into the future. Primarily, it's a great method to generate quality visitors. Additionally, you have an advantage over any of your competitors who are draining their budgets, as article marketing costs you nothing. You should, therefore, make optimal use of article marketing and gain as much as you can from it.




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