Tuesday, June 26, 2012

Best Ways to Improve Sales to Your Membership Site

By Amparo Dillon


Every online marketer is aware of how valuable residual income is for producing a constant stream of earnings. One of the best ways to achieve this is to create your own membership site where each member pays a monthly fee to stay a member. This plan has been very successful with numerous niches and has worked very well. If you possess a membership website or plan on creating one, the key thing you need to pay attention to is getting more members. In this article we will talk about a few tips for how you can increase your membership sales very easily.

One of the best ways to increase your site's membership is to offer a trial membership. This is a method that has been used by a large number of membership sites successfully. The reason why it works is because when you ask someone to pay to access your site's premium content, they first want to make sure it's going to live up to their expectations. They'll feel much better about taking a look at your site when you offer them a risk free trial. The conversion rate of your site will automatically increase because you're not hard selling your new members here. They will appreciate being able to sample your site for free and then make the decision later about whether it's worth paying for. You only have to decide how long to make this trial membership for. Whether this is three days or thirty days, or somewhere in between, is your choice, and you can test different free trial periods to see which converts best.

You can reach out to people in your niche by giving them reports that have helpful content. You don't have to create long book-length reports, just make them short and concise. All you're trying to do here is get people interested in what your membership site has to offer. The report acts like a sample where your readers get a taste of what they can get if they join your membership site. This report can be given away to your mailing list, from your own blog or site, or given to other blog owners so they can give it to their readership. You can get many new members for your site if your report goes viral.

If you have more than one membership site, you can cross promote them. As your marketing endeavors grow, you'll probably want to build a few different membership sites to maximize your profits. And while each site probably has its own particular focus, they can also probably be categorized under a single main niche. You can always funnel in members from one site to another, increasing your members count internally, without any external promotion. This is a clever marketing system, and gives you a good reason to think of building multiple sites if you haven't already done so.

In conclusion, you can easily get more people to join your membership site if you apply the above guidelines. While the principles of building a membership site aren't hard to grasp, it takes some consistent effort to see long term results.




About the Author:



No comments:

Post a Comment