PLR - or Private Label Rights - content and software can be a powerful addition for those who know the limitations and capabilities of it. This article deals with the various methods that you can apply with PLR to achieve your marketing goals.
If you create products, then you need to seriously consider using the better quality PLR ebooks and software programs as high value bonuses. That's right; PLR is a great way to enhance the value of your current product and make your overall offer more attractive. The last thing you really want is for word to get around that you use crappy PLR products for bonus material. You want to have the combination of good quality plus the bonuses are clearly complementing your offer. If you want to go all out, you can repackage the PLR ebook, for example, with new graphics and even some added content to it.
If you like to work with audio/video, then you should consider converting PLR content into that medium and using it in your marketing. This is a unique use for PLR, and it is interesting because it involves using PLR which is not unique. You can make video articles, and there is software on the market for that, or you can make power point slides and more. Even though it is PLR, we highly doubt anyone would ever recognize it; so you can easily become unique with this. There are many free software tools that allow you to do this.
You may be able to offer a PLR ebook as an ethical bribe to join your mailing list, but we do not advise this for the IM niche market. Think about this one - if you give out poor quality information to join, then people may get an unfavorable impression of you. You will have to do a little preselling for your ebook but that is normal to do. Bear in mind that you even have to do a little selling with your freebies which seems odd, but that is the way it is. People download free stuff only when they see some good value, so focus on the benefits and clearly mention them on the landing page where you have your opt-in form.
Keep in mind that not all PLR packages will be profitable, but in general the people who make them understand how demand works. In the long run, the only thing that will matter is how different was your approach when compared to the competition. This is something that you can do, and if you want to do it then you should check out the marketing forums for information. There are also membership sites you can join that will help you do this.
If you create products, then you need to seriously consider using the better quality PLR ebooks and software programs as high value bonuses. That's right; PLR is a great way to enhance the value of your current product and make your overall offer more attractive. The last thing you really want is for word to get around that you use crappy PLR products for bonus material. You want to have the combination of good quality plus the bonuses are clearly complementing your offer. If you want to go all out, you can repackage the PLR ebook, for example, with new graphics and even some added content to it.
If you like to work with audio/video, then you should consider converting PLR content into that medium and using it in your marketing. This is a unique use for PLR, and it is interesting because it involves using PLR which is not unique. You can make video articles, and there is software on the market for that, or you can make power point slides and more. Even though it is PLR, we highly doubt anyone would ever recognize it; so you can easily become unique with this. There are many free software tools that allow you to do this.
You may be able to offer a PLR ebook as an ethical bribe to join your mailing list, but we do not advise this for the IM niche market. Think about this one - if you give out poor quality information to join, then people may get an unfavorable impression of you. You will have to do a little preselling for your ebook but that is normal to do. Bear in mind that you even have to do a little selling with your freebies which seems odd, but that is the way it is. People download free stuff only when they see some good value, so focus on the benefits and clearly mention them on the landing page where you have your opt-in form.
Keep in mind that not all PLR packages will be profitable, but in general the people who make them understand how demand works. In the long run, the only thing that will matter is how different was your approach when compared to the competition. This is something that you can do, and if you want to do it then you should check out the marketing forums for information. There are also membership sites you can join that will help you do this.
About the Author:
What you can do with Chris R in your own online business is diversify your marketing which will enable you to extend your reach to your target market.
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