Tuesday, June 5, 2012

Try These Simple Methods To Improve Your Search Engine Ranking

By Steve Charles


Well, you've decided to perfect the SEO of your website. Good for you! However, there is so much information that you may not have a clue where to begin. Don't worry, SEO tips are here! Listed below are some tips that will help you get started and organized so that you can become an SEO expert.

If you have a blog, use sticky posts to provide a good description of your blog or to link to content you think is particularly important. If you don't, your visitor will see your latest content first and perhaps not understand what your blog is about or miss what you want them to see.

As you optimize your site, remember that your actual business competitors and your search engine results competitors aren't necessarily the same companies. This will determine your specific keywords as you begin to generate your site content. If you sell life insurance, your keyword should include both words: "life" and "insurance".

For the best results in search engine optimization, be sure to use only the highest quality of content. It doesn't matter how many great keywords you have in an article if the article is dull, trite, or simply badly written. Search engine bots are not going to buy your product or service, people are. If your article can't impress people your search engine rankings won't matter.

When setting up site SEO, don't forget about your site's URL. Having a domain is better than a subdomain, if you can set one up. Also, any URL longer than about 10 words risks being classified as spam. You want about 3 to 4 words in the domain and no more than 6 or 7 in the page name.

Simply linking your page to a large number of other sites will not guarantee good search engine optimization, so be concerned with the quality of the link sites rather than the quantity. Make sure that the sites you link on your web page will give your customer the right impression of your own site by making them something that they would actually want to see.

Every page on a website offers an opportunity for a customer or a search engine bot to find your website and read your pages. When you add a blog to your website, you open up a lot of new opportunities for your site to be found. Your blog can discuss very small aspects of your niche that will appeal to a tangent of your target group. That's why adding a blog is such a good SEO practice.

Search engines can't see the videos, so they rely on the surrounding content in order to figure out and define exactly how useful the video is and what type of material it is about. Make sure you surround all your videos with lots of keyword rich text so that crawlers can easily find them. Search engine optimization is focused around keywords and crawlers ability to find these keywords.

Build contextual links throughout your website. Interlinking your website's internal pages gives Google and other search engines clues to what your pages are about and helps guarantee that your internal pages share in higher rankings. To make this easier, many modern content management systems offer plug-ins that detect contextual link opportunities and automatically build them.

To succeed at search engine optimization, you must choose your target keywords wisely. If you have a lot of competition for a particular keyword, try specializing in a less competitive, but similar keyword. You can use the traction you gain on that page, to support your other pages with more common keywords.

Provide links to other websites and blogs to increase your views. If you have an active linking system, you will improve your search results within the major search engines. Find articles that you like that relate to your content and add links to them. Be sure however to keep your page from becoming just a page of links or you'll lose your viewers.

How do you know what the best keywords are to draw search engines? You do not have to guess. You can find popular subjects of searches by using free tools on the internet. Choose some keywords and these sites will tell you how many searches are done for them.

Writing unique content is an overlooked SEO strategy. The Internet is filled with free information. The best way for your information to get attention is by using information that is either very specific or not widely published. This will give your site a competitive edge over those using stale and widely published information.

Your homepage carries roughly 50 percent of the weight in searches. Up to 5 percent of your copy and links throughout the site should be weighted with keywords and phrases. This density will give depth to searches and bring your site closer to the top rankings on the major engines.

When choosing a domain name for your site, you should never settle for something irrelevant just because your preferred domain has been taken. The closer your domain name is to the subject of your site, the better you will do in the rankings. Turn on that light bulb above your head and choose a great, relevant domain name.

If you can, you should divide your website into sub-categories rather than using sub-domains. You can make navigation from a domain to another very easily thanks to links. But search engines will treat each of your sub-domains as a separate website. You should use one single website and play with its structure.

You should feel better after reading those tips when it comes to SEO. That was a lot to think and read through, but at least you should have an idea of what to do and where to begin with the SEO of your site. Besides, you can always come back to this list if you need to.




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