When you communicate or hook up with your clients, either thru email, mailers or telephone follow up, you've got to be careful if it is too much or too little. If you send too many mails or call them each week to order their appointment, it'll seem you are consistently canvassing. Too small contact and your clients will feel no particular fidelity to remain with you. What's the "just right" quantity of contact?
Firstly , you should measure the frequency of your present communication. How often should you contact your clients? If you have a monthly communication mode in effect do you also send greeting cards on vacations or birthdays?
Settle on a communication standard that you implement for your business. From the time a customer calls or e-mails to order for an appointment to the actual visit, there will be a method of communication with the client. A confi rmation of the appointment and a reminder on the day will be appreciated by your client and this can reduce the chances of your client cancelling.
One mode of communication that will be welcomed by your client is a "thank you" note. Send every client a thank you note after each visit. You can choose whether to send the standard e-mail or a thank you card by mail. Include some info about your services or offer tips and ideas on how they can care for their hair and look their absolute best between appointments and include a link for your client to forward to a pal, if sending via e-mail. Include promotional chits to give to their friends or for their next visit if you are sending a card by mail.
Your ordinary communication will help build customer faithfulness and you can use such communication as selling by including a forward link. You are prompted to send regular contact through an internet or printed newsletter. You'll need to set your standard as to how much to send to your clients on a monthly basis.
Firstly , you should measure the frequency of your present communication. How often should you contact your clients? If you have a monthly communication mode in effect do you also send greeting cards on vacations or birthdays?
Settle on a communication standard that you implement for your business. From the time a customer calls or e-mails to order for an appointment to the actual visit, there will be a method of communication with the client. A confi rmation of the appointment and a reminder on the day will be appreciated by your client and this can reduce the chances of your client cancelling.
One mode of communication that will be welcomed by your client is a "thank you" note. Send every client a thank you note after each visit. You can choose whether to send the standard e-mail or a thank you card by mail. Include some info about your services or offer tips and ideas on how they can care for their hair and look their absolute best between appointments and include a link for your client to forward to a pal, if sending via e-mail. Include promotional chits to give to their friends or for their next visit if you are sending a card by mail.
Your ordinary communication will help build customer faithfulness and you can use such communication as selling by including a forward link. You are prompted to send regular contact through an internet or printed newsletter. You'll need to set your standard as to how much to send to your clients on a monthly basis.
About the Author:
For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business....this month. Just visit: Marketing A Hair Salon Report and grab your copy now to get your hair salon marketing into overdrive.
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