Online you have many methods for traffic generation; however if lightning fast targeted traffic suits your tastes - Google's Adwords is your ticket. Adwords isn't for the extreme newbie simply because it offers so much, and you really need to have all your ducks lined-up in a row - but still, it's not rocket science, either. You absolutely can become highly proficient with Adwords, but it does take time and investment. If you don't put in the time and effort, then you'll end up making mistakes that will put a dent in your wallet. Your very best bet for avoiding some Adwords mistakes is to take some cues from those who went before you and made those mistakes. In the spirit of helping, help yourself to some knowledge in the form of three particular Adwords mistakes you're better off learning here, rather than there.
Yes, there are of course those people who feel it's necessary to claim the top ad spot. Makes complete sense, we know; that highest positioned ad is seen by everyone - everyone. However, things are a little different with PPC and AdWords, and you have to look at things differently. Many people see that #1 ad, and they are just compelled to click on it knowing full well they have no interest or intent to be a serious prospect. People love to snoop and take a look at something for a millisecond and no more. We are totally serious about this, and it has been known for a long time; people are just nosey and want to have a peek. The CPC for that number spot isn't cheap in most niches, and it's ridiculous to pay for it, we think. Your ROI will see much improvement when you're below the number two spot but above the number five spot. You'll always find that the clicks are much more valuable because the people are much more serious about their search. Another advantage is your CPC's will be lower for those positions. So be smart when it comes to bidding, rather than going with the flow.
No matter whose PPC platform you're using, you can save money and make more of it by leveraging the filtering power of negative keywords. When you do begin with PPC, you simply must use your negative keyword options because they can help you in several hugely important ways. Nothing good will ever come from not having negative keywords in your individual campaigns. You can effectively save money while making more by having the biggest list of negatives you can create. Pay per click traffic is targeted to begin with, and that's why advertisers like it, but your negatives will make your traffic even more targeted which is incredibly good. It's really easy to use Adwords, and you'll see a link that asks you if you want to add negative keywords to your campaigns. Your traffic becomes more targeted because only those who are really searching for what you offer will see your ads. Your raw keyword lists will very likely contain many possible negative keywords. Get in the habit of spotting anything that could possibly help you as a negative keyword and use it.
Another big mistake is stuffing too many keywords into a single ad group. As an AdWords advertiser, you need to test your ads to make necessary changes and to improve performance. Unfortunately placing hundreds of keywords in one group will only cause your keywords to be ignored and the popular keywords to get all of the clicks. You will be unable to discern from the data whether or not a particular keyword was drawing the attention you need. So make sure you don't have more than 10 to 20 keywords in an ad group, which will give you a clear idea about the performing keywords. After you've figured out which ones are working for you then you can use those results in other campaigns. A definate route to absolute failure is having too many irrelevant keywords in your ad group.
If you want to do Adwords, then make darn sure you educate yourself about it as much as possible. Adwords is not hard "to do," and you can find quality learning materials if you take the time to look.
Yes, there are of course those people who feel it's necessary to claim the top ad spot. Makes complete sense, we know; that highest positioned ad is seen by everyone - everyone. However, things are a little different with PPC and AdWords, and you have to look at things differently. Many people see that #1 ad, and they are just compelled to click on it knowing full well they have no interest or intent to be a serious prospect. People love to snoop and take a look at something for a millisecond and no more. We are totally serious about this, and it has been known for a long time; people are just nosey and want to have a peek. The CPC for that number spot isn't cheap in most niches, and it's ridiculous to pay for it, we think. Your ROI will see much improvement when you're below the number two spot but above the number five spot. You'll always find that the clicks are much more valuable because the people are much more serious about their search. Another advantage is your CPC's will be lower for those positions. So be smart when it comes to bidding, rather than going with the flow.
No matter whose PPC platform you're using, you can save money and make more of it by leveraging the filtering power of negative keywords. When you do begin with PPC, you simply must use your negative keyword options because they can help you in several hugely important ways. Nothing good will ever come from not having negative keywords in your individual campaigns. You can effectively save money while making more by having the biggest list of negatives you can create. Pay per click traffic is targeted to begin with, and that's why advertisers like it, but your negatives will make your traffic even more targeted which is incredibly good. It's really easy to use Adwords, and you'll see a link that asks you if you want to add negative keywords to your campaigns. Your traffic becomes more targeted because only those who are really searching for what you offer will see your ads. Your raw keyword lists will very likely contain many possible negative keywords. Get in the habit of spotting anything that could possibly help you as a negative keyword and use it.
Another big mistake is stuffing too many keywords into a single ad group. As an AdWords advertiser, you need to test your ads to make necessary changes and to improve performance. Unfortunately placing hundreds of keywords in one group will only cause your keywords to be ignored and the popular keywords to get all of the clicks. You will be unable to discern from the data whether or not a particular keyword was drawing the attention you need. So make sure you don't have more than 10 to 20 keywords in an ad group, which will give you a clear idea about the performing keywords. After you've figured out which ones are working for you then you can use those results in other campaigns. A definate route to absolute failure is having too many irrelevant keywords in your ad group.
If you want to do Adwords, then make darn sure you educate yourself about it as much as possible. Adwords is not hard "to do," and you can find quality learning materials if you take the time to look.
About the Author:
Any business on the web will have more marketing options with Affiloblueprint, and that is precisely what should interest you about this.
No comments:
Post a Comment